alvise ranieri tenti
Augmented Reality for art exhibitions
“Heroes”, women and men who have changed the world. 20 portraits painted on jute bags and “augmented” by multimedia contents.
Alvise Ranieri Tenti
An artist who paints his artworks, with a characteristic technique, on jute bags
Which was the need
The need was to create an immersive and diverse experience for exhibition visitors
Implementation of augmented reality contents to artworks
What we did
In collaboration with Alvise we designed and realized videos that would add information or suggetions about the artworks. Then, we allowed these contents to be accessible – thanks to augmented reality – simply by framing the individual painting with the smartphone. The virtual content, associated to the artwork, was overlapped with the painting, interacting with it and – obviously following it – in its movements. The wow effect that Alvise had asked for was obtained.
Poetronicart s.r.l. Start-up innovativa
insediata presso BIC Incubatori FVG
Via Flavia 23/1 – 34148 | TRIESTE
Via Ofanto 18 – 00198 | ROMA
Via Nino Bixio 19 – 20123 | MILANO
P. IVA IT01282080322
Cap. Soc. € 137.750,00 I.V.
Codice destinatario: M5UXCR1